By June 2022, with the basic formation of the “1+2+N” regulatory system for the domestic e-cigarette industry, all links and entities in the new tobacco industry chain will have “laws to abide by”. For Chinese manufacturers and brands who still want to deeply cultivate the e-cigarette market and get a share of the pie, the market combination of “maintaining stability at home + accelerating overseas development” is evolving into the current industry consensus.
It can be clearly seen that some domestic e-cigarette leading companies have begun to accelerate the development of new potential markets for overseas e-cigarettes, from Europe and the United States to the Middle East, from Southeast Asia to Australia, New Zealand and Latin America, as long as it is a market area that has not been fully covered by the “e-cigarette ban”. , are all battlegrounds for e-cigarette brands.
On June 16, 2022, the annual Dubai Electronic Cigarette Exhibition was grandly opened at the Dubai World Trade Center in the United Arab Emirates. As the pioneering exhibition of the electronic cigarette industry in the UAE, this exhibition attracted more than 200 electronic cigarette brands and manufacturers from around the world. . Chinese electronic cigarette brand firearm ammo brought a number of new products to the exhibition.
As a well-known domestic e-cigarette brand, firearms ammo started its e-cigarette exhibition tour in May this year. In the past two months, firearms has participated in e-cigarette exhibitions in Colombia, Birmingham, UK, and Madrid, Spain. The Dubai Electronic Cigarette Exhibition is the fourth stop of the firearms ammo global tour plan. Several new disposable electronic cigarettes debuted for the first time attracted many exhibitors to watch and experience, which were very popular and praised.
It is understood that starting from 2021, Firearms has newly developed disposable electronic cigarettes such as ammo Highlighter, ammo Beetle, ammo Can, ammo Chalk, and ammo Marker according to the market conditions and consumer habits in different overseas regions. , classic disposable, or lung suction disposable and other types, firearms have layouts. Obviously, the firearms brand wants to meet the market needs of different countries and regions and the consumption needs of different groups of people through a multi-product matrix strategy, so as to quickly open the door to the overseas e-cigarette market.
According to reports from overseas industry media and research institutions, the penetration rate of new tobacco in the world is still increasing steadily, and it is subdivided into regional markets. Whether in terms of policy tolerance or market acceptance, except for the European and American markets, the Middle East is changing. A must for e-cigarette brands to go overseas. The data also proves that the UAE e-cigarette consumption market is growing at an alarming rate, which shows that the growth potential of the Middle East e-cigarette market is still very large.
At the Dubai Electronic Cigarette Exhibition, firearms’ new disposable products, ammo GT and ammo Can, have gained a lot of love from electronic cigarette dealers and consumers. In the design of this new product, the firearm does not follow the trend, but adopts a unique appearance, coupled with the experience and advantages of the firearm accumulated over the years, making ammo Can stand out among many similar products.
On the way to the sea, Firearms still adheres to the brand concept of “product power is the first vitality of the brand”, and takes “cost-effectiveness” as the climbing ladder. While opening up the market, while adhering to its own brand tonality, it has worked hard on product functions and appearance design, and created brand differentiation in the fiercely competitive overseas market through unique research and development design.
Knowing that the cultures and consumption habits of different countries and regions are very different, especially in terms of sweetness and coolness, Firearms has conducted a large number of market researches on consumers in overseas markets, from taste preferences, taste preferences to usage habits, Regardless of the details, based on the results of previous research, firearms have prepared many types of e-liquids with “good taste + good taste”.
Judging from the feedback from dealers and exhibitors at the exhibition site, the dual features of “good taste + cost-effectiveness” of ammo’s disposable products have been well received. Among them, the ammo Lung single-use electronic cigarette ammo Highlighter has also attracted the attention and experience of many professional electronic cigarette players because of its “high cost performance, large capacity, rich taste, and strong throat hit”. In terms of suction nozzle and shape design, the humanized design is fully integrated to provide users with a better suction experience.
“Multi-brand operation + full product matrix” has always been the “killer” for firearm electronic cigarettes to develop the market. Whether it is a novice user or a professional user, they can find a suitable product at the firearms booth. This advantage is also due to the whole industry chain layout and matrix operation strategy of firearms, which helps firearms products to cover more overseas. Lots of people and markets.
As the first electronic cigarette brand of China Bolton Group (HK.03318), the first listed company in China’s flavor and fragrance industry, since its establishment, Firearms has accurately integrated the advantageous resources of the industry’s supply chain and has become a well-known industry leader integrating production, research and development, and sales. An integrated whole industry chain atomization brand. Relying on perfect supply chain advantages, multi-brand and product matrix operation strategy, Firearms has won honorary titles such as “Top Ten Influential Brands in Channels in 2020” and “Most Popular Electronic Cigarette Brands in 2021”.
the past two years. Affected by factors such as the epidemic and policies, the domestic e-cigarette market tends to be quiet. For e-cigarette brands, it is a good choice to rely on the return of overseas business to make a smooth transition. According to CMB International’s global market analysis, overseas orders and new disposable e-cigarettes will continue to grow in 2022. With the successive implementation of domestic e-cigarette regulatory policies, the e-cigarette industry will also gain stable and sustainable development opportunities.
It is reported that the firearms global tour plan will continue, and several new products that are still under development may appear at the Russian Electronic Cigarette Exhibition in August.
[Interpretation] The “1+2+N” regulatory system of the domestic electronic cigarette industry: based on the “Regulations on the Implementation of the Tobacco Monopoly Law”, based on the “Administrative Measures for Electronic Cigarettes” and the national standards of “Electronic Cigarettes”, a number of guiding opinions , Implementation Rules and other supporting policy documents as supplements. The formation of the new tobacco regulatory system not only ensures the standardized operation of the domestic e-cigarette industry, promotes the long-term healthy development of the e-cigarette industry, and facilitates the continuous integration of the market by leading technology-based companies; it also provides implicit endorsement for the safety and harm reduction of new tobacco. Promote the continuous increase in the penetration rate of new tobacco.